Re-Design & development

for
Empress Diamonds

Project Overview

Web design and development for Empress Diamonds, focused on creating a sales-driven website that builds trust and showcases products. Key improvements included enhancing the user experience with compelling visuals, clear CTAs, and a streamlined layout. The result is a visually appealing website that seamlessly guides visitors toward booking consultations.

Ux Pain Points

  1. Tall header reduced visibility of key content.
  2. Missing clear unique value proposition visible above the fold in Hero section.
  3. Hidden CTA button requires unnecessary scrolling to discover
  4. Text-heavy sections without visual elements decrease engagement
  5. Product showcase buried deep in page, reducing sales potential
  6. Certification section fails to build trust with AI-generated video
  7. Educational content creates distraction from main conversion goals
  8. Limited product imagery, icons and other visual elements reduce user engagement and emotional connection with the brand.

Key Changes

  1. Added High-quality visuals (photos, icons, and videos) to captivate visitors.
  2. Introduced a compelling value proposition with a concise tagline and clear CTAs above the fold for improved user focus.
  3. Moved unnecessary links to the footer for a cleaner layout.
  4. Reduced header height and streamlined navigation for better visibility.
  5. Integrated promotions throughout the site to drive engagement.
  6. Added micro-interactions to boost user engagement and interaction.
  7. Refined text presentation for concise and engaging communication.
  8. Repositioned the products section higher to improve visibility and conversions.