
Re-Design & development
for
Empress Diamonds
- UI/UX Design
- Web Design
- Development
Project Overview
Web design and development for Empress Diamonds, focused on creating a sales-driven website that builds trust and showcases products. Key improvements included enhancing the user experience with compelling visuals, clear CTAs, and a streamlined layout. The result is a visually appealing website that seamlessly guides visitors toward booking consultations.



Ux Pain Points
- Tall header reduced visibility of key content.
- Missing clear unique value proposition visible above the fold in Hero section.
- Hidden CTA button requires unnecessary scrolling to discover
- Text-heavy sections without visual elements decrease engagement
- Product showcase buried deep in page, reducing sales potential
- Certification section fails to build trust with AI-generated video
- Educational content creates distraction from main conversion goals
- Limited product imagery, icons and other visual elements reduce user engagement and emotional connection with the brand.
Key Changes
- Added High-quality visuals (photos, icons, and videos) to captivate visitors.
- Introduced a compelling value proposition with a concise tagline and clear CTAs above the fold for improved user focus.
- Moved unnecessary links to the footer for a cleaner layout.
- Reduced header height and streamlined navigation for better visibility.
- Integrated promotions throughout the site to drive engagement.
- Added micro-interactions to boost user engagement and interaction.
- Refined text presentation for concise and engaging communication.
- Repositioned the products section higher to improve visibility and conversions.
